Raahil Chopra
Jun 25, 2012

Amul goes 3D to establish Olympics connect with youth

Draftfcb+Ulka's Nitin Karkare reveals what client Amul, sponsor of the Indian contingent, will be doing in the lead up to the London Olympics

wide player in 16:9 format. Used on article page for Campaign.

Amul, sponsor of the Indian contingent to the 2012 London Olympic Games, has created a 3D version of a TVC created for the Games.

Amul has tied up with Spiderman 3D and Sony Pictures, and the commercial is running in cinemas screening the film.

 

 

Draftfcb+Ulka, Amul's creative agency, is handling all the communication the brand is lining up for the Games which begin on 29 July.

Nitin Karkare, chief operating officer, Draftfcb+Ulka, said, "What we are doing is communication at different levels. Starting from sponsoring the contingent, we created a TVC in which milk was used as the link between the brand and the Games.Now we are carrying the link through various mediums."

"We want to establish the thought that Amul milk is the 'World's original energy drink'. To establish this though we are looking at various tie-ups, and the Olympics is at the core. The brand has also tied up with Spiderman, for its 3D launch in India. The Spiderman-Amul milk association is another, which helps us build on our brand thought. 3D cinema is becoming a big hit with the youth and with this 3D commercial and the association with Spiderman 3D, we are looking at connecting with the youth. Our commercial also has elements which come out better in 3D," added Karkare.

Amul will also releasing a digital campaign around the start of the Olympics.

 

Source:
Campaign India

Related Articles

Just Published

49 minutes ago

Moves and wins roundup: Week of 12 May

Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, Primex Media Services, and many more.

3 hours ago

CTV’s growing pains: Big spend, bigger blind spots

As connected TV becomes a media mainstay, marketers face a sharp paradox—rising ROI hopes, but murky metrics and mounting fraud risks.

3 hours ago

LinkedIn’s BrandLink bets on resonance over reach

Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take note.

8 hours ago

Mystic Monk plots global leap with asset-light model

The independent ad agency is targeting the USA and UAE markets with a registered US business and planned Dubai office.