Campaign India Team
Apr 04, 2018

AirAsia targets the bus, railway traveller by showcasing benefits of air travel

Watch the ad films here

AirAsia has rolled out a three-film campaign that looks to showcase the benefits of air travel to the bus and railway traveller. The films have been conceptualised and produced by Green Room Creatives.
One film (above), shows how a boy can't recognise his girlfriend after the latter has travelled on a long and uncomfortable bus journey. 

Another film shows a girl in a cab heading to the railway station. She's talking to a friend on the phone and informs the person that even though she's visiting that city, she can't meet because of a lack of time. 

The third film shows a man sitting in a flight as a cabin crew approaches him to serve him his coffee and meal. Just as the man is about to reach for the coffee and meal, he suddenly wakes up to a chai walla instead as he's seated in a bus and not a flight. 
Anupama Jangid, head - marketing, AirAsia India, said, “AirAsia India in its efforts to make people fly by offering increased connectivity across the country is reaching out to new and aspirational flyers through this campaign. This feel-good campaign is targeted at creating awareness and encouraging people to fly to destinations, which they would otherwise travel by bus or train. We would like to iterate that flyers, existing and new, can depend on AirAsia for affordable flying and value-based services, whether it is a planned or a last minute travel.”
Client: AirAsia 
Head - marketing: Anupama Jangid
Brand manager: Ayush Negi
Production house: Green Room Creative
Campaign India

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