Aditya Birla Finance's users take on the caller's role to highlight their benefits

Aditya Birla Finance has rolled out a campaign 'Zaroorat ke waqt pe zaroorat ka paisa’ (money at the time of need), to highlight its loan offerings. 

Rakesh Singh, CEO, Aditya Birla Finance Ltd, said, “At Aditya Birla Finance Ltd., customer centricity has always been at the core of our brand philosophy and operations. We constantly strive to ensure that our solutions enable a smooth financing journey for our customers. Through this integrated campaign, we aim to reaffirm that ABFL is committed towards understanding and fulfilling customers' needs for urgent funds in a timely manner. We assure customers that we are the financing partner they can count on for quick and hassle-free loan disbursals to fulfil their needs and aspirations.”

CREDITS:

Client: Aditya Birla Finance

Agency: Grey Group, Bengaluru

Agency team: Aditya Ghosh, Anusha Shetty, Atul Pathak, Karan Venkatesh, Nandan Lad

Nishanth Anantharam, Rakesh Gowda, Sandipan Bhattacharya, Sandhya Gurung, Sunny Bose

Production house: Dora Digs

Producer: Akshay Shah and Tushar Haware