Campaign India Team
Mar 17, 2023

Aditya Birla Finance's users take on the caller's role to highlight their benefits

Watch the film conceptualised by Grey Group here

Aditya Birla Finance has rolled out a campaign 'Zaroorat ke waqt pe zaroorat ka paisa’ (money at the time of need), to highlight its loan offerings. 


Conceptualised by Grey Group, the film showcases a sales team trying to sell different types of loans. However, instead of signing up with the unnamed company, the customers tell the financial sales callers that they have signed up with Aditya Birla Finance and highlight the loan offerings they received. The film aims to showcase that Aditya Birla Finance does not need to consistently call consumers to avail their offerings, but is always there for them at a demanding time. 

Rakesh Singh, CEO, Aditya Birla Finance Ltd, said, “At Aditya Birla Finance Ltd., customer centricity has always been at the core of our brand philosophy and operations. We constantly strive to ensure that our solutions enable a smooth financing journey for our customers. Through this integrated campaign, we aim to reaffirm that ABFL is committed towards understanding and fulfilling customers' needs for urgent funds in a timely manner. We assure customers that we are the financing partner they can count on for quick and hassle-free loan disbursals to fulfil their needs and aspirations.”



Client: Aditya Birla Finance

Agency: Grey Group, Bengaluru

Agency team: Aditya Ghosh, Anusha Shetty, Atul Pathak, Karan Venkatesh, Nandan Lad

Nishanth Anantharam, Rakesh Gowda, Sandipan Bhattacharya, Sandhya Gurung, Sunny Bose

Production house: Dora Digs

Producer: Akshay Shah and Tushar Haware

Campaign India

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