7Up's Fido Dido uses an ice-cool solution to give an old lady a warm welcome

Watch the film conceptualised by DDB Mudra Group here

Feb 28, 2022 10:51:00 AM | Video | Campaign India Team

7Up has rolled out a film titled 'think fresh’, showcasing a comical solution to spread awareness on road safety. 
 
Conceptualised by DDB Mudra, the film features the curly-haired brand mascot 'Fido Dido', who addresses everyday social issues in a playful and ice-cool manner. 
 
The film features an old lady trying to cross the road, but the cars at the signal stop over the zebra crossing to block her path. Fido Dido and his friends jump into action, as the old lady is in a dilemma. In a think fresh move, Fido takes a sip of 7Up, climbs on the bonnet of the cars, crosses the road by walking across on top of the cars and makes car drivers realise their folly. The film ends with the old lady happily pulling Fido Dido’s cheek and appreciating his quick solution. 
 
Naseeb Puri, senior marketing director, flavours, PepsiCo India, said, “Our message through this fun campaign is that no matter what curveball comes your way in life, ‘Think Fresh’ and effortlessly find solutions. This film reflects the power of fresh thinking to solve some irksome issues that everyday life throws at a societal level and fall short of reasonable systemic solutions. The intent is to encourage the youth to think out of the box to emerge on the top of tricky situations with wit, quirk and a cool mind courtesy, the clearest drink out there. We believe 7Up’s ‘Think Fresh’ philosophy comes out in a tongue-in-cheek way in the campaign and believe that it will resonate strongly with our consumers.”