wavemaker
Big Brother is watching you: Audible stages 1984 takeover of The Guardian
George Orwell 'returns' to The Observer in new ad campaign.
H2 2023 new-biz review: Investment drops in Asia-Pacific, as media activity in Europe soars despite global fall
Campaign rounds up the top-performing agencies and overall media new-business activity in July-December.
Warc 100: Shah Rukh Khan reigns supreme in the most effective campaign for 2023
Leo Burnett's ‘Keep Girls in School’ takes the Silver, as India finishes second globally
Wavemaker chiefs vow client-centricity while consolidating product
CEO Toby Jenner brought in Sindhuja Rai from Mondelez to make the APAC business more client-friendly. Broader changes at GroupM will further facilitate this, they argue
Emvies 2024: Wavemaker retains 'Agency of the Year' title for the third time in three years
The agency also bagged the Grand Emvie for Mondelēz India Foods, while Mondelēz itself was bestowed the 'Best Media Client of the Year' accolade
Global new business spotlight: Publicis dominates with four major wins
While Starcom retained BMW's $250 million business in China, the biggest wins for the final quarter of 2023 came from the US, with WPP showing the biggest growth on the media side
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