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Why OTT is influencing the next big trends in advertising
SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.
FICCI Frames 2024 day one: OTT, content personalisation and CTV emerge as this year's hottest topics
The inaugural day of the 24th FICCI Frames forum delved into the transformative power of India's OTT sector, and engaged in dynamic discussions exploring growth forecasts across the digital, gaming and out-of-home advertising domains
FICCI Frames 2024: Sanjay Jaju on how OTT space in India is poised to become a half-billion-dollar industry
The secretary of the Ministry of Information & Broadcasting for the Government of India set the tone for FICCI Frames 2024 yesterday—highlighting media and entertainment's role in shaping societal perspectives and driving economic development in the country
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What the Disney—Reliance merger means for marketers in India
As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation
Buffalo Soldiers launches Eating Potatoes
The film division aims to craft content for TVCs, OTT platform production companies and documentaries
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Nielsen rolls out CTV measurement for APAC advertisers on YouTube
As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets
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