It’s time to forget the classic ‘360 campaign equation’ and comfort zones to evaluate ideas, says the author
Motwani brings with him a medical background, combined with 12 years experience in product management
WATCH the TVC created by DraftFCB + Ulka
From the time Goafest started, the Industry Conclave has been the preserve of the CXOs. Is it time that youngsters were involved, Arati Rao asked two senior professionals from adland
Draftfcb+Ulka's Kartik Smetacek on what he reads
The new TVC will be supported by an online and radio campaign in the coming weeks.
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