Omair Siddiqui

Feb 13, 2013

Omair's blog: Peeling potatoes with a lightsaber!

Research has become both the starting and end point of campaigns, and people in advertising are just playing too safe, says the author

Dec 17, 2012

Omair's blog: And the only li’l thing missing is ...

It’s time to forget the classic ‘360 campaign equation’ and comfort zones to evaluate ideas, says the author