apps
Top mobile gaming apps boost customer LTV by 6% in 2024: Report
iOS generates 55% of total in-app purchase (IAP) revenue moving ahead of Android in 2024, finds Moloco Research.
'Covid-19 has changed the relationship between mobile users and apps': Taranjeet Singh, Criteo
The company carried a study between 11-17 June about how people in the country are interacting with apps
India is the second largest market for downloading apps
APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.
Apps are dead, long live the app
The author contends that when every consumer is a search expert, every planner needs to be one too
Byju's gets children to express 'love', for learning
Watch the ad film conceptualised by LinEngage here
Messaging apps: What the new face of social media means for brands
The president of IPG Mediabrands, World Markets Asia, discusses how messaging apps are transforming social media
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