Matthew Miller
May 07, 2018

India is the second largest market for downloading apps

APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.

India is the second largest market for downloading apps

APAC will account for 187 billion app downloads in 2022, when APAC consumers wlll spend US$101.4 billion on apps, according to a just released 2017-2022 forecast from App Annie.

The company also reports that:

  • China is and will remain the largest market for apps in terms of both downloads and spending. Consumer spend will more than double between 2017 and 2022, reaching $62.4 billion.
  • Annual per user spend in Japan will exceed $140 by 2022: nearly six times the global average and by far the highest in the world.
  • India became the second-largest market in downloads in 2017 and is expected to retain the second spot through 2022, with downloads more than tripling to 37.2 billion.

Globally, consumer spend in app stores is poised to grow to $156.5 billion by 2022, up 92% from 2017. Over the same span, global downloads will rise 45% to 258.2 billion. Spend on non-gaming apps is forecast to grow faster than spend on games, reaching $43 billion (27.5%) of app-store spend in 2022, according to the company.

See more Top of the Charts

(This article first appeared in Campaign Asia)

Source:
Campaign India

Related Articles

Just Published

Premium
You can't stay mad if your mouth is stuffed with Mini Oreos
Premium
1 day ago

You can't stay mad if your mouth is stuffed with ...

That's just science, as this fun ad by FCB Jakarta proves.

Premium
Real Kashmir showcases 'unreal fan' stories
Premium
1 day ago

Real Kashmir showcases 'unreal fan' stories

Watch the film conceptualised by Cheil India here

Premium
Weekend Watch: Glimpses from Campaign South Asia AOY 2019
Premium
2 days ago

Weekend Watch: Glimpses from Campaign South Asia ...

The event was held on 3 December in Mumbai

Premium
MullenLowe Lintas Group announces changes to Bengaluru team
Premium
2 days ago

MullenLowe Lintas Group announces changes to ...

Kishore Subramanian (previously branch head Bengaluru - Mullen Lintas) moves to Lowe Lintas to head planning; Siddhartha Roy takes over Subramanian's position