APAC will account for 187 billion app downloads in 2022, when APAC consumers wlll spend US$101.4 billion on apps, according to a just released 2017-2022 forecast from App Annie.
The company also reports that:
- China is and will remain the largest market for apps in terms of both downloads and spending. Consumer spend will more than double between 2017 and 2022, reaching $62.4 billion.
- Annual per user spend in Japan will exceed $140 by 2022: nearly six times the global average and by far the highest in the world.
- India became the second-largest market in downloads in 2017 and is expected to retain the second spot through 2022, with downloads more than tripling to 37.2 billion.
Globally, consumer spend in app stores is poised to grow to $156.5 billion by 2022, up 92% from 2017. Over the same span, global downloads will rise 45% to 258.2 billion. Spend on non-gaming apps is forecast to grow faster than spend on games, reaching $43 billion (27.5%) of app-store spend in 2022, according to the company.
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(This article first appeared in Campaign Asia)
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