Jul 29, 2020

'Covid-19 has changed the relationship between mobile users and apps': Taranjeet Singh, Criteo

The company carried a study between 11-17 June about how people in the country are interacting with apps

May 07, 2018

India is the second largest market for downloading apps

APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.

Dec 23, 2015

Apps are dead, long live the app

The author contends that when every consumer is a search expert, every planner needs to be one too

Aug 21, 2015

Byju's gets children to express 'love', for learning

Watch the ad film conceptualised by LinEngage here

Jul 03, 2014

Messaging apps: What the new face of social media means for brands

The president of IPG Mediabrands, World Markets Asia, discusses how messaging apps are transforming social media

Sep 06, 2013

The Mobile Internet Consumer - India 2013 report released; 'Game / App' most downloaded type of mobile content

The report is by Mobile Marketing Association (MMA) in partnership with mobile ad network