apps

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India is the second largest market for downloading apps
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May 07, 2018

India is the second largest market for downloading apps

APAC vastly outpaces other regions when it comes to app downloads and spending, and will continue to do so for the foreseeable future, according to App Annie.

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Apps are dead, long live the app
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Dec 23, 2015

Apps are dead, long live the app

The author contends that when every consumer is a search expert, every planner needs to be one too

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Byju's gets children to express 'love', for learning
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Aug 21, 2015

Byju's gets children to express 'love', for learning

Watch the ad film conceptualised by LinEngage here

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Messaging apps: What the new face of social media means for brands
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Jul 03, 2014

Messaging apps: What the new face of social media means for brands

The president of IPG Mediabrands, World Markets Asia, discusses how messaging apps are transforming social media

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The Mobile Internet Consumer - India 2013 report released; 'Game / App' most downloaded type of mobile content
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Sep 06, 2013

The Mobile Internet Consumer - India 2013 report released; 'Game / App' most downloaded type of mobile content

The report is by Mobile Marketing Association (MMA) in partnership with mobile ad network Vserv.mobi

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The mobile trends that marketers should focus on: Gartner
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Oct 17, 2012

The mobile trends that marketers should focus on: Gartner

Research firm Gartner advises marketers to keep an eye on bar code marketing, mobile coupons and augmented reality