abeer chakravarty
Live Issue: What’s the cure for Kolkata’s talent crunch?
The heads of five agencies in Kolkata offer their perspectives to Arati Rao about the situation in the city
LaOpala assigns its creative mandate to Bates141
Bates141 has bagged the creative duties of tableware brand, LaOpala. The agency will also handle the mandate for 'Diva' and 'Solitaire Crystal' brands, the other brands under the LaOpala umbrella. The account will be overseen by Bates' Kolkata office. LaOpala recently announced Bipasha Basu as its ambassador. The TV campaign for 'Diva' featuring Basu is already on air.RK Swamy BBDO is the incumbent agency.
Bates 141 Kolkata bags Axiom Estates business
Bates 141 Kolkata has won the Axiom Estates’ account to launch the company’s India operations in a multi-agency pitch comprising of JWT, Grey and Lowe. Axiom Estates deals with real estate properties in India that are sold to NRIs. The company has a brick and click model that facilitates clients in buying properties across the country and the globe. A key element of Axiom's marketing activity involves CRM, which would probably explain the advantage that Bates 141, Kolkata had over others during the pitch.
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