Campaign India Team
Oct 21, 2009

LaOpala assigns its creative mandate to Bates141

Bates141 has bagged the creative duties of tableware brand, LaOpala. The agency will also handle the mandate for 'Diva' and 'Solitaire Crystal' brands, the other brands under the LaOpala umbrella. The account will be overseen by Bates' Kolkata office. LaOpala recently announced Bipasha Basu as its ambassador. The TV campaign for 'Diva' featuring Basu is already on air.RK Swamy BBDO is the incumbent agency.

LaOpala assigns its creative mandate to Bates141
Bates141 has bagged the creative duties of tableware brand, LaOpala. The agency will also handle the mandate for 'Diva' and 'Solitaire Crystal' brands, the other brands under the LaOpala umbrella. The account will be overseen by Bates' Kolkata office. LaOpala recently announced Bipasha Basu as its ambassador. The TV campaign for 'Diva' featuring Basu is already on air.

RK Swamy BBDO is the incumbent agency.

Speaking about the win, Abeer Chakravarty, executive vice president, Bates141 says, “It’s great to work with people who redefined tableware when they launched LaOpala and made it a generic household name, nationally. It’s a very interesting and showcasable category (pun intended!) that would allow some creative sparks to fly. The fact that the client didn’t seek a pitch and chose us is really heartening and encouraging.”

Said Manish Jain, vice president – marketing and sales, LaOpala, “The creative work done by Bates141 has won several accolades. Also, in the initial round of meetings before the finalisation of agency, I found them very participative and felt that the agency believes in working with the client as a team. I wish them all the best and hope LaOpala will really see some good work and that we have a great time working with Bates141.”

 

Source:
Campaign India