IIHB (Indian Institute of Human Brands) has released its TIARA (Trust, Identify, Attractive, Respect, Appeal) report, a study which evaluates celebrities as human brands.
The report had a sample size of 60,000 respondents pan-India across 23 cities - Delhi (including NCR), Mumbai (including Thane), Chennai, Kolkatta, Bangalore, Hyderabad, Ahmedabad, Surat, Pune (including Pimpri & Chinchwad), Jaipur, Lucknow, Kanpur, Nagpur, Vishakhapatnam, Indore, Bhopal, Patna, Vadodara, Ghaziabad, Ludhiana and Agra.
180 celebrities were part of the research: 69 from Bollywood (37 male, 32 female); 67 from television (46 male, 21 female), 37 from Sports (30 male, 7 female), and 7 celebrity ‘power couples’. The field study was conducted by Japanese research agency Rakuten.
Scroll through the pictures above to reveal the findings.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
1 day ago
Watch the film conceptualised by Daiko FHO here