IIHB (Indian Institute of Human Brands) has released its TIARA (Trust, Identify, Attractive, Respect, Appeal) report, a study which evaluates celebrities as human brands.
The report had a sample size of 60,000 respondents pan-India across 23 cities - Delhi (including NCR), Mumbai (including Thane), Chennai, Kolkatta, Bangalore, Hyderabad, Ahmedabad, Surat, Pune (including Pimpri & Chinchwad), Jaipur, Lucknow, Kanpur, Nagpur, Vishakhapatnam, Indore, Bhopal, Patna, Vadodara, Ghaziabad, Ludhiana and Agra.
180 celebrities were part of the research: 69 from Bollywood (37 male, 32 female); 67 from television (46 male, 21 female), 37 from Sports (30 male, 7 female), and 7 celebrity ‘power couples’. The field study was conducted by Japanese research agency Rakuten.
Scroll through the pictures above to reveal the findings.
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