Campaign India Team
Oct 26, 2020

Virat Kohli is India's most trendy, handsome, stylish, glamorous, fearless and charming celeb

IIHB analyses and evaluates celebrities as human brands in which Amitabh Bachchan and MS Dhoni also score very high

IIHB (Indian Institute of Human Brands) has released its TIARA (Trust, Identify, Attractive, Respect, Appeal) report, a study which evaluates celebrities as human brands. 
 
The report had a sample size of 60,000 respondents pan-India across 23 cities - Delhi (including NCR), Mumbai (including Thane), Chennai, Kolkatta, Bangalore, Hyderabad, Ahmedabad, Surat, Pune (including Pimpri & Chinchwad), Jaipur, Lucknow, Kanpur, Nagpur, Vishakhapatnam, Indore, Bhopal, Patna, Vadodara, Ghaziabad, Ludhiana and Agra.
 
180 celebrities were part of the research: 69 from Bollywood (37 male, 32 female); 67 from television (46 male, 21 female), 37 from Sports (30 male, 7 female), and 7 celebrity ‘power couples’. The field study was conducted by Japanese research agency Rakuten.
 
Scroll through the pictures above to reveal the findings. 
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Swati Mohan to exit Netflix

Had joined the team in 2018

1 day ago

PNB Housing Finance shows ease in securing house loans

Watch the film conceptualised by Daiko FHO here

1 day ago

How countries are responding to vaccine news

Governments in the region are devising vaccination plans and communicating them with both hope and caution

1 day ago

72andSunny Singapore says good riddance to 2020

An original tongue-in-cheek line of merchandise sends off 2020 with goods like beer and T-shirts that help us remember the shitty year that was