News updates - week of 18 April

In the news: Digimaze, Gas-O-Fast, SleepyCat, Vigor Media Worldwide

Apr 21, 2022 09:24:00 AM | Gallery | Campaign India Team

DK Livkon Healthcare appoints Vigor Media Worldwide India 


Vigor Media Worldwide has bagged the PR mandate of DK Livkon Healthcare. With this mandate, the agency will be responsible for building a strategic communication framework for the brand and further strengthening its leadership positioning in the industry. The account will be jointly handled by the Mumbai and Delhi-NCR offices of Vigor Media Worldwide. 


Gas-O-Fast gets Brahmanandam as its regional brand ambassador 


Mankind Pharma’s Gas-O-Fast, an ayurvedic antacid brand, has appointed Brahmanandam as its regional brand ambassador for South India. With this association, the brand will launch a film featuring Brahmanandam, which will be rolled out on mainstream media platforms to mark the launch of the brand's new offerings. 


SleepyCat reveals new identity 


The D2C sleep solutions brand, SleepyCat, has announced a refreshed identity, with a new logo. The new identity enforces SleepyCat’s transformation and evolution as a company and reflects the brand's ethos with the tagline ‘like no other’. 


Superkicks and Hush Mattresses appoint Digimaze

Digimaze has bagged the performance marketing mandate for Superkicks and Hush Mattresses. The agency will now be responsible for designing the brands' campaigns and engaging audiences on its website using performance marketing. It also aims to create performance marketing strategies that will help the brand build its digital presence.