Moves and wins roundup: Week of 6 November

Read about the latest news in the marcomm world including updates from ^ a t o m network, CarDekho, HiveMInds, L&K Saatchi & Saatchi, PR Professionals, Tribes Communication and Sociowash

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Meenal Brahmane

Debanjan Basak

Moves and wins roundup: Week of 6 November

Charu Kishnani

Vivek Koka

Sujata Appliances appoints Sociowash for creative

Sociowash has bagged the creative digital mandate for Sujata Appliances. The account was won post a multi-agency pitch and will be handled by Sociowash’s Delhi office. The agency will handle all aspects of Sujata's marketing and advertising including digital, social media, community building, influencer marketing, content creation, and production. Furthermore it will strengthen brand awareness and drive sales growth in the competitive appliances category.

PR Professionals bags SLMG Beverages

PR Professionals has bagged the public relations mandate for SLMG Beverages, an independent Coca-Cola bottler in India. The agency will be responsible for the brand's reputation, and aims to extend its market reach through communication channels with key stakeholders, investors and customers.

Balaji Telefilms Limited appoints Vivek Koka

Balaji Telefilms has announced the appointment of Vivek Koka as chief business officer for its films division. Koka moves from Shemaroo Entertainment, where he was business head - broadcasting and digital. In a career spanning two decades, he has also worked with Tata Sky and Zee Entertainment Enterprises.

CarDekho Group elevates Charu Kishnani

CarDekho Group has announced the elevation of Charu Kishnani as group chief marketing officer. Kishnani was EVP-marketing. She's been with the company since inception in 2008. She will head marketing for the entire Group, including CarDekho, BikeDekho, InsuranceDekho, Rupyy, and Zigwheels.

Debanjan Basak joins L&K Saatchi & Saatchi

L&K Saatchi & Saatchi has appointed Debanjan Basak as executive creative director. He

will be based in Gurugram and report to Rohit Malkani, Jt. national creative director at L&K

Saatchi & Saatchi. Prior to joining the agency, Debanjan was with Havas India as a group

creative director. His earlier stints include Contract Advertising, Dentsu Creative, and

Percept.

HiveMinds bags Wonderchef Home Appliances digital duties

Hiveminds Innovative Market Solutions has bagged the integrated digital mandate for Wonderchef Home Appliances. The account was won post a multi-agency pitch and will be handled by HiveMinds Mumbai office. The agency will be responsible for the brand’s digital performance of owned assets and e-commerce marketplaces, social media management and search engine optimisation (SEO).

Meenal Brahmane joins Tribes Communication

Tribes Communication has appointed Meenal Brahmane as group creative director to lead the creative team at Ignite, a flagship agency within the portfolio of Tribes.

Brahmane's last stint was with VMLY&R Commerce (Geometry Encompass), before which she honed her craft with stints at Group M and DDB Mudra Group.

Flywire gets ^ a t o m network

Flywire has announced the appointment of ^ a t o m network as its integrated creative agency for India. The agency aims to help the brand connect with target audience and build recall amongst Indian consumers.

Source:

Campaign India