Moves and wins roundup: Week of 29 January

L&K Saatchi & Saatchi has announced the appointment of Balakrishna Gajelli as executive creative director. He will be based in the agency’s Mumbai office and report to  Kartik Smetacek, chief creative officer, L&K Saatchi & Saatchi. He moves from Leo Burnett India, where he was executive creative director. In a career spanning over 17 years, he has also worked with FCB Ulka, BBDO India and Leo Burnett India, among others. 

 

Stellantis India ropes in Kumar Priyesh for Jeep

 

Stellantis India has announced the appointment of Kumar Priyesh as the brand director for Jeep as part of its move to revamp top management. Before this, Priyesh held the position of national sales head at Volkwagen India where he served a stint of over a decade. Previously, he has also worked at Tata Motors, Hyundai Motor India, and Maruti Suzuki India among others. 

 

Metro Brands gets W.A.Y.S. for integrated marketing

 

What Are You Saying (W.A.Y.S.) has bagged the creative and digital marketing mandate for FILA and FitFlop, from the house of Metro Brands. The agency is tasked with handling the creative integrated marketing mandate, which includes digital communication strategy, content creation, design, ORM, media planning and influencer marketing. Furthermore, the agency will create campaigns that aims to help the brand expand their customer base and build customer loyalty.

 

The Hype Studio bags Hecta

 

The Hype Studio has bagged the public relations mandate for Hecta. The agency will enchance the brand's presence in the market and communicate Hecta's commitment to providing superior solutions in the repossessed property market. 

 

Lintas Live to handle Social

 

Lintas Live has bagged the PR and communications mandate for Impresario Entertainment and Hospitality's Social. The account was won following a multi-agency pitch. The agency's mandate is to increase Social's brand presence amongst the youth.

 

Madison Media Alpha, PMG Partner to make Atomberg BCCI's official sponsor

 

Atomberg Technologies has announced its partnership with the Board of Control for Cricket in India (BCCI). The deal was consulted by Madison Media Alpha and Professional Management Group (PMG), which are part of Madison World. The partnership between BCCI and Atomberg will begin in 2024 and will cover all major BCCI events until 2026, including domestic and international tournaments.