Mar 04, 2011
Mindshare Brand Equity Compass 2011
The theme of Mindshare Brand Equity Compass 2011, held in Mumbai on February 24, was "Innovation, Involvement and Investment", and in sessions through the day, marketers and admen debated how best to address these three aspects in ever-changing markets.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Related Articles
Media
Dec 11, 2020
Mindshare elevates Adam Gerhart to global CEO
Just Published
Advertising
10 hours ago
Google is not killing ID solutions, but has ...
The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are
Digital
16 hours ago
Iodex UltraGel brings painless testimonials to life
Watch the films conceptualised by Leo Burnett here
Advertising
17 hours ago
Live blog: News updates - week of 1 March
In the news: Fast&Up, Organic India, Tute Consult
Advertising
21 hours ago
Adventures of Baldy and Beardy: An introduction
Starting 8 March, follow the adventures of a writer who is sarcastic and brave on social media along with a gifted artist
