Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Mar 04, 2011
Mindshare Brand Equity Compass 2011
The theme of Mindshare Brand Equity Compass 2011, held in Mumbai on February 24, was "Innovation, Involvement and Investment", and in sessions through the day, marketers and admen debated how best to address these three aspects in ever-changing markets.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Awards
May 23, 2023
Cannes Contenders 2023: Mindshare India
Just Published
Media
25 minutes ago
WPP Media consolidates Henkel’s $825m media ...
Omnicom and WPP went head-to-head for the business.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
49 minutes ago
More than 150 ex-Dentsu employees plan legal action ...
Former Dentsu staff say they were never contacted after the breach and are unsure what personal information was leaked or why it was still stored.
Advertising
1 hour ago
Vale Neil French, Asia's godfather of advertising, ...
For more than 15 years, French was the creative force behind Ogilvy in Asia and the copywriting maverick behind some of the region's most defining work.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 hour ago
Why brand clarity trumps brand visibility
When people understand your brand, they trust it more easily. In categories where choices are abundant, clarity becomes the decisive factor.
