Campaign India Team
May 05, 2021

Live blog: News updates - week of 3 May

In the news: Ants, Brooke Bond Taj Mahal, CommsCredible, Glad U Came

Emiza signs up Ants for digital
 
Warehousing and fulfilment solution company, Emiza, has assigned its digital mandate to Ants Digital. The agency will handle the brand’s presence across all digital platforms, including media planning, digital creatives, content, social media, web and search engine optimisation. 
 
Unwind with Taj on Gaana
 
Audio streaming app, Gaana has partnered with Brooke Bond Taj Mahal to launch ‘Unwind with Taj’. The playlist offers a collection by Indian classical maestros such as Ustad Zakir Hussain, Ustad Shahid Parvez, Ronu Majumdar, Hariprasad Chaurasia and Anoushka Shankar among others. 
 
Richfeel appoints Glad U Came to handle its PR duties
 
PR and marketing agency Glad U Came, has won the PR mandate for RichFeel. The Mumbai-based agency will be repsonsible for RichFeel’s media and brand enhancement duties, by developing communication strategies to increase the brand's public engagement.
 
Neena Biswal joins CommsCredible as head of South
 
CommsCredible has announced the appointment of Neena Biswal as head of its office for South India. At the agency, she will focus on strengthening media relations, nurturing editorial partnerships, and applying an integrated communications approach for partner brands. She will help the firm to manage media outreach in states including Karnataka, Tamil Nadu, Telangana, Andhra Pradesh, and Kerala. CommsCredible was launched in October 2020 by Aman Dhall.

 

Source:
Campaign India

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