Live blog: News updates - week of 29 March

In the news: Fresca, Jayshri Gayatri Food Products, Meitra Hospital, Mirum, My11Circle, Sideways, Switzerland Tourism

Mar 29, 2021 01:51:00 PM | Gallery | Campaign India Team

My11Circle gets Ranveer Singh 
 
Games24x7, an online gaming company, has announced the appointment of Ranveer Singh as brand ambassador for its fantasy sports platform My11Circle. Singh will be unveiling a brand  campaign for My11Circle on 6 April. He joins cricketers, Sourav Ganguly, Ajinkya Rahane, VVS Laxman, Shane Watson and Rashid Khan, who are also brand ambassadors.
 
Sideways bags Chakote 
 
Sideways has bagged the communications, packaging and retail interventions mandate for Chakote Group. Chakote Group is a brand from Kolhapur (Maharashtra) with products across bakery and namkeen. Now, with Sideways' appointment, Chakote aims to expand to newer regions as a strong consumer facing brand.
 
Extramarks appoints Mirum
 
Mirum India will provide Salesforce marketing cloud services for Extramarks, an educational technology company. The agency will be responsible for onboarding and implementation of Salesforce marketing cloud solution for the client. 
 
Mandira Bedi for Milk Magic
 
Jayshri Gayatri Food Products (JGF) that has recently forayed into the Indian B2C domestic market with their dairy products brand ‘Milk Magic’, has appointed Mandira Bedi as brand ambassador to promote their product range in the paneer category.
 
Meitra Hospital revamps brand identity
 
Meitra Hospital, a tertiary care hospital from Kozhikode, has announced a new brand identity. The identity looks to spread promise of health, hope and happiness, as it looks to cheer up the world during this pandemic. 
 
A film conceptualised by Creative Monkeys has been rolled out for the same. 

Roger Federer for Switzerland Tourism
 
Roger Federer has been appointed as an official brand ambassador for Switzerland Tourism. He has entered a long-term agreement with the Swiss national tourism board to attract guests to visit the country. Federer will appear in communication activities for the tourism board across Europe, USA, India and other parts of the world. 
 
Fresca appoints Amyra Dastur, Shreyas Iyer
 
Fresca, an Indian homegrown juice brand, has announced its association with actor Amyra Dastur and cricketer Shreyas Iyer as its first brand ambassadors in the country. The duo will be seen in a 360 degree brand campaign soon.