Campaign India Team
Oct 18, 2021

Live blog: News updates - week of 18 October

In the news: Kaizzen, Parimatch, realme, Sun TV, Ubon, Value 360 Communications

KL Rahul to endorse realme
 
realme has announced the appointment of KL Rahul as its brand ambassador to endorse its smartphone category. The brand is aiming to grow the smartphones category under the broad umbrella of product offerings. 
 
Elli Avvram for Parimatch
 
PMI, a service company providing tech, marketing and communications for betting and gambling operators, has appointed actor Elli Avrram to represent the brand Parimatch. Parimatch has released a video with to announce the association.

 
TradeSmart appoints Value 360 Communications
 
Value 360 Communications has bagged the PR mandate for TradeSmart, an online booking firm, through a multi-agency pitch. With this alliance, the agency will be responsible for the brand's recognition, planning and execution activities in India. The account will be handled by the agency's Bengaluru office. 
 
Allana Consumer Products names Kaizzen as its PR partner
 
Public relations and digital agency, Kaizzen, has bagged the PR mandate for Allana Consumer Products. The agency will be responsible for providing strategic communications support to the brand's consumer products division, covering corporate reputation management and brand visibility for all its consumer products across media platforms.
 
The Great Khali for Ubon
 
Ubon, a gadget accessory and consumer electronics brand has appointed professional wrestler The Great Khali as its brand ambassador. With this association, Ubon aims to promote its product range in tier II and III cities.
 
Sun TV rebrands its Marathi GEC channel Sun Marathi 
 
Sun TV Network has launched its refreshed Marathi GEC channel ‘Sun Marathi’, across Maharashtra.
The channel’s tagline is ‘Sohala Natyancha’  (celebrating relationships). It has announced three hours of original programming, with six shows, each of  which will explore unique relations in its storyline.

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

India’s six-pack makes Cannes Lions shortlist jury cut

This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various categories.

1 day ago

Google AI Max and SEO: What it means for brands and ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.

1 day ago

Monks owner S4 Capital reports 11.4% revenue drop ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.

1 day ago

Jab we ‘Met’ Shah Rukh Khan

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.