Campaign India Team
Oct 18, 2021

Live blog: News updates - week of 18 October

In the news: Kaizzen, Parimatch, realme, Sun TV, Ubon, Value 360 Communications

KL Rahul to endorse realme
realme has announced the appointment of KL Rahul as its brand ambassador to endorse its smartphone category. The brand is aiming to grow the smartphones category under the broad umbrella of product offerings. 
Elli Avvram for Parimatch
PMI, a service company providing tech, marketing and communications for betting and gambling operators, has appointed actor Elli Avrram to represent the brand Parimatch. Parimatch has released a video with to announce the association.

TradeSmart appoints Value 360 Communications
Value 360 Communications has bagged the PR mandate for TradeSmart, an online booking firm, through a multi-agency pitch. With this alliance, the agency will be responsible for the brand's recognition, planning and execution activities in India. The account will be handled by the agency's Bengaluru office. 
Allana Consumer Products names Kaizzen as its PR partner
Public relations and digital agency, Kaizzen, has bagged the PR mandate for Allana Consumer Products. The agency will be responsible for providing strategic communications support to the brand's consumer products division, covering corporate reputation management and brand visibility for all its consumer products across media platforms.
The Great Khali for Ubon
Ubon, a gadget accessory and consumer electronics brand has appointed professional wrestler The Great Khali as its brand ambassador. With this association, Ubon aims to promote its product range in tier II and III cities.
Sun TV rebrands its Marathi GEC channel Sun Marathi 
Sun TV Network has launched its refreshed Marathi GEC channel ‘Sun Marathi’, across Maharashtra.
The channel’s tagline is ‘Sohala Natyancha’  (celebrating relationships). It has announced three hours of original programming, with six shows, each of  which will explore unique relations in its storyline.


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