Campaign India Team
Feb 14, 2021

Live blog: News updates - week of 15 February

In the news: Airtel, Clovia, Crysta IVF, Hazoorilal Legacy, Internest, My11Circle, Pink Lemonade Communications, Verve Media

Neeraj Jha joins Airtel
 
Bharti Airtel has announced the appointment of Neeraj Jha as head of corporate communications and corporate affairs.
 
Jha will report to Gopal Vittal, MD and CEO - India and South Asia, Bharti Airtel. He will be responsible for leading Airtel’s brand advocacy, reputation and communication efforts. In addition, he will provide oversight and support to the other Bharti Group entities.  
 
Prior to joining Airtel, he was head of corporate communications and company spokesperson at HDFC Bank. 
 
Hazoorilal Legacy launches campaign featuring Tara Sutaria
 
Jewellery brand Hazoorilal Legacy has announced the launch of its brand campaign for the year 2021 with brand ambassador Tara Sutaria. Sutaria made an announcement of the launch of this campaign on social media.
 
Tunga Hotels appoints Verve Media
 
Verve Media has won the SEO and SEM mandate for The International by Tunga, a hotel and restaurant business. Verve Media will be looking to drive result oriented SEO services to help Tunga hotels improve their web presence and bring in more relevant traffic. The mandate also includes creating and running ads for The International on various digital platforms. 
 
Clovia getsSania Mirza for Botaniqa
 
Lingerie brand Clovia has launched campaign with Sania Mirza to showcase its recently launched skincare range Botaniqa. The campaign kick-started with a digital video starring Mirza, where she shares her personal journey post motherhood. 
 
 
 
VVS Laxman for My11Circle
 
Games24x7 has appointed Vangipurapu Venkata Sai (VVS) Laxman as brand ambassador of My11Circle, its popular fantasy sports platform. Laxman joins former Indian cricket captain Sourav Ganguly, Australian all-rounder Shane Watson, and Afghanistan leg-spinner Rashid Khan to strengthen My11Circle's unique 'Play with Champions' proposition.
 
Kareena Kapoor Khan for Crysta IVF
 
Redcliffe Lifesciences has announced that Kareena Kapoor Khan has been appointed as brand ambassador for is fertility and pregnancy care brand, Crysta IVF.  The actor will be brand ambassador for a period of one year. 
 
UrbanPiper appoints Internest
 
Internest has bagged the international mandate for social media marketing and paid advertising services for UrbanPiper. UrbanPiper is a software company that helps restaurants automate their online business and improve operational efficiency through integration with food aggregators. The account was won following a multi-agency pitch.
 
Pink Lemonade Communications wins digital marketing mandate for Swiggy’s in-house brands
 
Pink Lemonade Communications has won a multi-agency pitch to run the digital marketing objectives of Swiggy’s in-house brands Homely, The Bowl Company, and Breakfast Express. The Bengaluru-based agency will be leading the creative ideation, content strategy and creation, social media marketing, and online reputation management.
 
Source:
Campaign India