Live blog: News updates - week of 10 January

In the news: Apollo Column, BC WebWise, Chimp&z, News18, Pearson, Pitchfork Partners

Jan 10, 2022 07:18:00 AM | Gallery | Campaign India Team

Pitchfork Partners bags PR duties for ALTBalaji 

ALTBalaji has appointed Pitchfork Partners Strategic Consulting as its communication partner. The agency will be responsible for strengthening the brand’s presence through a multi-channel outreach for increasing awareness about the platform, its shows and widening its viewer base. 


BC WebWise appoints Sonali Banerji


Sonali Banerji has joined BC WebWise as creative director. Banerji moves from Dust Value where she was creative director. In a career spanning close to 18 years, she has also worked with Radio Mirchi, Marching Ants, GroupM and Asymmetrique.


Pearson gets Vicky Kaushal 

Learning company Pearson has appointed actor Vicky Kaushal as its brand ambassador. Kaushal will help the brand build a strong relationship with the youth to strengthen its direct-to-consumer proposition.

LenDenClub and InstaMoney get Chimp&z


Chimp&z has bagged the digital mandate for LenDenClub. The account was won post a multi-agency pitch. The agency's Mumbai ofifce will handle the account. It will be responsible for social media management, creative solutions, ORM, media planning, strategy, and influencer marketing for the brand. In addition, Chimp&z will oversee the brand's loan product InstaMoney to build brand awareness and initiate social conversations. 


Apollo Column gets Tiger Shroff


APL Apollo Tubes has announced the appointment of actor Tiger Shroff as its brand ambassador for Apollo Column. With this association, the brand aims to widen its market reach and enhance its brand awareness. 


News18 Bangla takes a pledge for a green Kolkata

News18 Bangla has taken a resolution to raise awareness to make Kolkata a greener and cleaner city through its initiative Sankalpa — The Pledge for a Green World. This follows Kolkata being among the top ten most polluting cities in the world (IQAir). News18 Bangla's initiative will address different social challenges through various television campaigns.