Campaign India Team
Mar 19, 2024

IPL 2024 sponsorships round-up

Read about the latest associations in the Indian Premier League including updates from BKT Tires, Bisleri, Movado, Valvoline India, Goldi Solar, Hindware, Hero FinCorp, Lava, Angel One, boAt, Dream11, Kent, and more.

BKT Tires forges partnerships with seven IPL teams
BKT Tires has announced its alignment with seven IPL cricket teams for this season of the 17th season of India’s premier T20 cricket league. Alongside its inaugural collaboration with Lucknow Super Giants, BKT reinforces its backing for Mumbai Indians, Kolkata Knight Riders, Punjab Kings, and Rajasthan Royals, marking the fifth consecutive year of support.
Furthermore, BKT continues its third consecutive year of partnership with Sunrisers Hyderabad and Gujarat Titans, further cementing its brand presence in this IPL season. Each collaboration  represents a shared dedication to fostering a culture of passion, resilience, and camaraderie within the cricketing community, the brand said in a statement.These collaborations underscore BKT's dedication to engaging with diverse communities and fostering lasting connections through the power of sports, it added.
Bisleri rides the cricketing fever with partnerships with five IPL teams
Bisleri International has announced its partnership with Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru as the official hydration partner. 
Tushar Malhotra, director of sales & marketing, Bisleri International said, “We have built a robust sports marketing program over the last few years, and we are thrilled to enter the cricketing season with five of the most iconic cricket franchises. We will be rolling out an exciting and power packed integrated marketing campaign under the Bisleri #DrinkItUp umbrella which will feature individual limited-edition packs with player imagery from our partner teams. We will also be providing a superlative experience to our consumers with in-stadium branding, product experience and immersive experiential encounters.”
Movado partners with Rajasthan Royals
Movado has announced a new partnership with the Rajasthan Royals. Through this collaboration, the Swiss watchmaker becomes the Official Time Partner of the Rajasthan Royals for the 2024 season. This strategic partnership aligns seamlessly with Movado's brand essence, "always in motion." Like the Rajasthan Royals, known for their dynamic and ambitious playing style, Movado embodies a forward-thinking approach, constantly pushing boundaries in design and technology, said the brand in a statement.
Valvoline India gears up with Lucknow Super Giants 
Valvoline India has announced its strategic partnership with the Lucknow Super Giants as its Official Partner for the Indian Premier League 2024 season.
"We are proud to align with a team that shares our passion for performance and innovation. Together, we look forward to elevating the excitement of IPL 2024 and connecting with fans on a deeper level," said Ipshita Chowdhury, CMO at Valvoline India of the association.
Goldi Solar teams up with Mumbai Indians
Goldi Solar has announced its partnership as the Official Partner of Mumbai Indians. The partnership aims to raise awareness nationwide and establish the solar brand as a household name. 
Aligned with Mumbai Indians' passion and excitement, Goldi Solar is focused on promoting the adoption of renewable energy solutions while leveraging the spirit of cricket to advocate for a cleaner and greener future. Through this partnership, Goldi Solar will utilize its rights as the official partner of Mumbai Indians and run marketing engagement campaigns to connect with passionate cricket fans, that include hosting a slew of promotional activities, including Instagram contests, with giveaways like player-signed bats, t-shirts, and match tickets for Mumbai Indians' home games at Wankhede Stadium in Mumbai. Additionally, Goldi Solar will introduce co-branded merchandise and stationery items ensuring widespread visibility.
Hindware extends its partnership with RCB and Punjab Kings 
Hindware has announced its partnership with the IPL teams - Royal Challengers Bengaluru and Punjab Kings, solidifying its commitment to connecting with its audience through cricket.
This marks the bathware brand's third consecutive year of partnership with Punjab Kings as a sponsor and the second year as an associate sponsor for RCB
Hindware extended its association as the associate sponsor for RCB for the second consecutive year. In addition, Hindware solidified its longstanding partnership with Punjab Kings for the third consecutive year as a sponsor with its logo adorning the helmets and caps of the Punjab Kings players, symbolising the brand’s support for the team.
Gujarat Titans ramps up partnership count to 30 
Gujarat Titans has unveiled its extended line-up of partnerships for the Tata Indian Premier League (IPL) 2024 season. With a mix of returning allies and fresh collaborators, the franchise has retained 17 partners from the previous season and added 13 new partners. 
With Dream11 leading as Principal Partner under a multi-year agreement, BKT Tires and Capri Global retain their roles as Associate Partners alongside Jio, Astral and Simpolo Ceramics.
This year's collaborations also incude returning partners ACKO, Equitas, Lubi Pumps, Rayzon Solar, boAt, Bisleri, Havmor, Croma and HCG, and five new Official Partners including Viacom18, Advance Decorative Laminates, Axabull, Hurricane, and Big Ant Studios.
Moreover, Gujarat Titans has expanded its Merchandise Partnerships, to include collaborations with Chupps, Sanspariels Greenlands, Elemnt, NewEra, and Valiente. Radio Mirchi and Fever have entered into partnerships as the Radio Partners.

Angel One announces its official partnership with IPL
Angel One has announced its partnership with the Indian Premier League. The company will serve as an Associate Partner of IPL in the financial services category during this five-year association from 2024 to 2028. Through this alliance, Angel One aims to reach the diverse sports audience of IPL platform to promote financial awareness and empowerment in the country, especially within the young Indians.
This partnership with BCCI underscores Angel One's long-term vision and commitment to unlocking new avenues for growth and expansion. As one of the six official associate partners for IPL 2024, the brand aims to leverage the IPL's extensive reach to foster brand affinity, drive engagement and solidify its position among its target demographic.
Hero FinCorp partners with Delhi Capitals for Multi-Year association
Hero FinCorp has announced its multi-year partnership with the Delhi Capitals team. This collaboration represents a milestone for both entities. The timing of this partnership announcement follows the unveiling of Hero FinCorp's new brand identity, which was revealed a few days earlier. 
By joining forces with Delhi Capitals, Hero FinCorp will have a broader and more profound market outreach among its vast audience of fans, followers, and IPL enthusiasts. 

Lava Mobiles joins forces with Punjab Kings 

Lava Mobiles has announced a partnership with Punjab Kings as the Official Smartphone Partner of the franchise for the 2024 season. The alliance marks a significant milestone for both Punjab Kings and Lava Mobiles as they symbolise a journey of determination and perseverance in their respective domains. 

boAt becomes official audio and wearables partner for RCB and Gujarat Titans

boAt has announced its official partnership with two IPL teams – the Royal Challengers Bangalore (RCB) and the Gujarat Titans (GT) – as their official audio and wearable partner for the upcoming season. This collaborationaims to strengthen boAt's commitment to the dynamic world of cricket and further cement its position as the preferred choice for tech-savvy fans and enthusiasts. The brand's association with RCB and GT is a strategic move that resonates with the it's core values of innovation, passion, and excellence. 
Punjab Kings onboards Dream11 as title partner for IPL 2024
The Indian Premier League franchise Punjab Kings has announced that Dream11 has been onboarded as the title sponsor for the franchise for the upcoming season of the IPL . As part of the agreement between the fantasy sports platform and the franchise, the Dream11 logo will be prominently displayed on the front of the Punjab Kings jerseys during TATA IPL 2024, which kicks off on 23 March with an encounter against the Delhi Capitals at the New PCA Stadium, Mullanpur.
Punjab Kings ropes in Kent as principal sponsor
Punjab Kings has onboarded Kent as its principal sponsor for the upcoming season. "Associating with a brand of the reputation of Kent is a matter of pride as Kent is a brand that is synonymous with cricket in different forms both on field and on air.  We are confident that this association will work in the true spirit of promoting entertaining cricket, and it will provide pure thrill to its customers and fans alike," said KPH Dream Cricket CEO Satish Menon on the association.
Gujarat Titans partners with Dream11 as principal sponsor for IPL


Gujarat Titans has announced the appointment of Dream11 for the Indian Premier League (IPL). The association will see the Dream11 logo displayed on the front of the Gujarat Titans’ jerseys during the upcoming season. Furthermore, the collaboration will leverage the excitement and fan engagement of the IPL, offering a unique platform for both brands to amplify their reach and impact. The association will allow Dream11’s user base of 200 million cricket fans to connect with the passion of the gameplay on the field, while the immersive fantasy sports experience provided by Dream11 will add to the thrill of the game for the Gujarat Titans’ fans.

Ubon extends partnership with Rajasthan Royals
Ubon has extended its partnership with Rajasthan Royals for this season of the Indian Premier League (IPL). The gadget accessory and consumer electronics brand was a sponsor for the team during last season. Ubon's logo will be part of the helmet and caps.  
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