Images from day-long seminar by Prof. Kevin Lane Keller

Prof. Kevin Lane Keller, E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College, was in Mumbai on 11 March 2013 to conduct a seminar on ‘Building powerful and profitable brands – In good and bad times’. The event was organised by Draftfcb-Ulka Group’s Cogito Consulting.

Mar 21, 2013 05:57:00 PM | Gallery | Campaign India Team Share - Share to Facebook

RELATED ARTICLES

‘Perception about the brand is formed well after the cash register rings’

8 years ago| article

‘Perception about the brand is formed well after the cash register rings’
‘Marketers must understand how a consumer perceives their brand’: Prof. Kevin Keller

9 years ago| article

‘Marketers must understand how a consumer perceives their brand’: Prof. Kevin Keller
Mahuya Chaturvedi joins Cogito Consulting as managing partner

9 years ago| article

Mahuya Chaturvedi joins Cogito Consulting as managing partner