Jul 18, 2022 09:10:00 AM | Marketing

The report highlights some important scenarios that will help build brands for not just the next few years, but well into the next 50
Mar 02, 2012 03:25:00 PM | Article | Campaign India Team
As a finale to Draftfcb Ulka Group’s 50th year celebration, Cogito Consulting and Asterii Analytics have released a report on what India could be like in 2061. According to the Group, the report has been prepared after consulting “reports from over 150 sources, more than 1000 pages of data, talking to experts, economists, academics”.
The Group says, “Coming from the context and belief that brands have a potential for immortality and last well beyond brand managers and sometimes even companies and owners, it may be necessary to plan for brands well beyond just the next 3-5 years. The supplement highlights some important scenarios that will help build brands for not just the next few years, but well into the next 50. And create ‘BrandWealth’ in the true sense.”
A few highlights from the ‘India in 2061’ report:
Click here to download the report. The knowledge piece is also available on www.cogitoconsulting.com under ‘Insights and Publications’.