Cogito Consulting to organise the BrandWealth Seminar in Mumbai

Cogito Consulting, Draftfcb Ulka Group’s consulting arm, in collaboration with Prin. L. N. Welingkar Education’s WE School, is organising the BrandWealth Seminar from June 9 - June 11, 2011.

The program directors are Savita Mathai, vice president – HR, Draftfcb Ulka Group, and Kinjal Medh, chief operating officer, Cogito Consulting.

Spread over three days, the seminar's schedule includes 6 modules with a series of lectures aimed at mid-level managers with about 4-6 years of experience
in product development, branding, advertising, market research, marketing, sales, consulting or brand strategy. The faculty at the seminar includes top executives from the Draftfcb Ulka Group including M.G. Parameswaran, Niteen Bhagwat and Kinjal Medh.

On the seminar, Medh said, “This year the Draftfcb Ulka Group completed 50 years, and we have a whole host of activities planned to celebrate this. Past few months have seen us kick start a lot of new initiatives under the theme of ‘Building BrandWealth’. We also launched our second book of cases called ‘Brand Building Advertising, Concepts & Cases’. We believe that we should share our learning, our experience, our knowledge base with the industry and this seminar is another step in that direction. The Seminar is going to be a great three days of learning. We will have interactive sessions clubbed with the right mix of theory and cases on Building BrandWealth.”

Visit http://www.ulka50years.com/brand_wealth/index.html to view the complete seminar details and for online registration, or mail Atul Garg at [email protected].