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Advertising
3 hours ago
DV releases fresh updates to News Accelerator
Changes include modifications to keyword lists and AI optimisation for news monetisation, besides setting up a publishers coucil for feedback.
Advertising
4 hours ago
Paddy’s new bet: Another indie shop in a crowded market
Santosh Padhi’s Into Creative enters an adland shaped by consolidation, digital shifts, and indie resurgence. Will its Big Directional Idea stand out?
Marketing
4 hours ago
Elevate Insights partners with Consuma AI
The duo plan to combine AI-powered consumer research and human insights to provide brands with in-depth, and actionable data.
Advertising
7 hours ago
Asian Paints brushes up its legacy with a warranty ...
Its new campaign blends nostalgia with strategy, using warranty as a trust anchor—because in home painting, confidence is as crucial as colour.