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Media
13 hours ago
EssenceMediacom retains top spot in April's APAC ...
OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.
Advertising
14 hours ago
How smarter mobile ads are beating big-budget ...
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
Advertising
15 hours ago
The power of DOOH: Making 'the goldfish' remember ...
As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.
Advertising
15 hours ago
Publicis acquires sports agency Adopt, continues ...
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.