Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Marketing
2 days ago
80% Indian shoppers discover new products through ...
Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.
Advertising
2 days ago
Adobe launches ad making tool for small businesses
Adobe Express for ads supports ad creation for major digital platforms.
Advertising
2 days ago
Hiroshi Igarashi: ‘Without diversity, creativity ...
Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.
Marketing
2 days ago
From likes to legality: IIGC’s Code of Standards ...
SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.