Everest wins Oaktree International School's creative mandate

Account won post a multi-agency pitch

Jun 28, 2021 04:10:00 AM | Gallery | Campaign India Team

Everest has won the creative duties of OakTree International School following a multi-agency pitch. 
 
The agency created the launch campaign which consists of print, social and digital. 
 
OakTree is a phygital K-12 education space with an outlook for education and pedagogy. Everest’s campaign focuses on the high quality of education that Oaktree promises through its platform which is both experiential as well as collaborative.
 
Adit Goel, director, Oaktree, said, "The Everest creative approach was refreshingly playful while stating upfront that top quality education is our primary promise. We liked their simplicity of approach in communicating a completely new concept in education."
 
Samir Chonkar, creative chief, Everest, said, “The Oaktree brief was very inspiring, and practical in approach. In this first phase of the campaign we have highlighted the global education that Oaktree offers. The campaign is now headed to digital and video where we shall highlight the unique balance between sports through leading academy partnerships and an international teaching faculty." 
 
Ananda Ray, creative chief, Everest, added, "Oaktree is playful, yet it is serious. Our mandate is to communicate the combination of many inter-related dimensions that have got even more complicated with physical schools continuing to be shut.”
 
Everest is a part of the Rediffusion group.