Campaign roundup: Week of 14 April

Tuco Kids launches children's beauty investigation campaign

Tuco Kids has introduced its 'Chief Beauty Investigator' campaign to educate families about ingredients in conventional personal care products and highlight its own formulations for children aged 3-13. The campaign features videos showing children acting as investigators conducting 'raids' on conventional personal care products. These young detectives identify ingredients such as parabens, synthetic dyes and hormone disruptors in mainstream products. Founded in 2023 by Aishvarya Murali, Tuco Kids offers skincare, hair care and sun protection products. Chanakya Gupta joined as co-founder in 2025. The company recently secured £2 million in seed funding from Fireside Ventures and Whiteboard Capital. The campaign videos include children examining product labels and declaring items 'busted' after finding concerning ingredients. Follow-up content showcases Tuco's alternative products, emphasising natural formulations with ingredients like saffron and turmeric. Tuco Kids packages its products in reclaimed plastic, reflecting environmental commitments. The brand positions itself as addressing a market gap for children transitioning from baby products but not yet ready for adult formulations. The campaign will run across digital platforms, inviting children and parents to submit their skincare questions. Tuco Kids products are available through their website, major e-commerce platforms including Amazon, Flipkart, Myntra, Nykaa, and Firstcry, as well as quick commerce platforms.

TrackOlap launches business automation video campaign

TrackOlap has unveiled a new video marketing campaign showcasing its business automation tools for workforce and sales performance management. The campaign highlights TrackOlap's field sales automation capabilities, demonstrating how companies can improve efficiency through mobile-first solutions. These tools provide real-time updates, geo-location tracking and automated scheduling for field agents, enabling better route planning and client follow-ups. A key focus of the campaign is the target management system that connects goals to individual responsibilities and team activities. The platform presents itself as a strategic asset for organisations seeking to minimise performance gaps and enhance team coordination through real-time goal monitoring. TrackOlap's automation tools are designed for businesses across financial services, retail, logistics and manufacturing sectors. The solutions aim to streamline sales cycles and allow managers to make data-driven decisions while maintaining control over distributed sales teams. The campaign represents TrackOlap's vision of providing intelligent automation technologies to modern businesses. It emphasises the transition from traditional manual processes to automated workflows that respond to current market demands. The company, based in Noida, has developed its campaign using storytelling techniques rather than conventional marketing approaches. The videos demonstrate how TrackOlap's digital solutions can help businesses operate with greater accuracy, transparency and flexibility in competitive markets.

Third Wave Coffee introduces pizza with marketing jingle

Third Wave Coffee has launched a new range of pizzas across its 140+ cafés in India, supported by a marketing campaign featuring a 'Sip Sip Bite' jingle. The 'Slice of Joy' campaign brings together over 1,000 baristas nationwide in a choreographed dance performance to promote the combination of coffee and pizza. The jingle highlights the pairing of the company's signature coffee blends with its new pizza offerings. Founded in 2015 by Sushant Goel, Anirudh Sharma and Ayush Bathwal, Third Wave Coffee has expanded rapidly to become one of India's fastest-growing coffee brands. The company focuses on high-quality beans, convenient locations and technology-enabled customer experiences. As part of the campaign, baristas will perform the jingle three times daily at 1 PM, 4:30 PM, and 7 PM across all café locations. The performances aim to create a distinctive experience for customers beyond traditional café offerings. The introduction of pizzas represents an expansion of Third Wave Coffee's food menu, designed for casual dining and shared experiences. The company describes the campaign as reflecting its brand values of 'unfiltered joy' and 'people-powered energy.'

 

 

 

 

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Eva campaign tackles body insecurity

Eva, the women’s deodorant brand by TTK Healthcare, has launched a new campaign titled, 'Band of Baes'. Created by Curry Nation, the ad film features three young musicians and addresses concerns around body image, focusing on underarm insecurity. The campaign introduces Eva’s roll-ons product, which contains no alcohol or aluminium and is positioned as an alternative to chemical-based deodorants. The product’s formulation includes Tahiti Monoi oil extracts, and is available in three variants: Splash, Shine, and Soft. Eva claims the roll-on keeps underarms moisturised while offering fragrance benefits. The advertisement will be aired across multiple television and digital platforms and translated into seven regional languages to widen its reach. TTK Healthcare, part of the TTK Group positions Eva as a brand supporting confidence and daily life empowerment for women. Since its launch in 1998, Eva has targeted teens and young adults in India and expanded into roll-ons and gas-free perfumes.

Ozone campaign features Kriti Sanon, Ranbir Kapoor

Architectural hardware solutions provider Ozone has rolled out a new multimedia campaign titled 'Makes the World Go O', featuring Kriti Sanon and Ranbir Kapoor. The campaign highlights the role of hardware solutions in helping individuals and professionals bring their interior design ideas to life. Developed by creative agency Fatmen and produced by Bang Bang, the campaign draws on user insights collected at Ozone’s experience centre. It positions hardware fittings as enablers of functionality in home and commercial design, supporting challenges such as space limitations and usability. Video content accompanying the campaign showcases Ozone’s product range including dropdown hanger systems, organisers, and sliding door mechanisms. The company aims to demonstrate how well-designed fittings contribute to smoother interactions with spaces. The campaign will be distributed across multiple media channels.

Foxtale's promo film features Rohit Saraf

Skincare brand Foxtale has released a promotional video in collaboration with actor Rohit Saraf to promote its Golden Hour Glow Sunscreen. The video, shared on Instagram, targets a male audience and encourages daily sun protection as part of modern grooming habits. The campaign follows Saraf through a routine preparing for a date, culminating in the use of Foxtale’s sunscreen. The brand positions the product as suitable for all genders and part of a simplified skincare routine. The video also includes narrative elements to reflect contemporary self-care practices, using storytelling to frame the application of sunscreen as routine rather than a chore. Foxtale, founded by Romita Mazumdar, develops skincare products formulated for Indian skin and draws on insights from its user community.

Superkicks celebrates Air Max Day with music project

Streetwear retailer Superkicks has launched Air.Wav, a music-driven cultural initiative marking Air Max Day. The campaign combines original music production with sneaker culture, aiming to highlight the relationship between music, fashion, and subcultures. The featured track brings together artists RAK, Tienas, and Feni Fina, along with producers Dhiraaj and 3BHK. The music blends hip-hop, baile funk, and electronic sounds. A short documentary filmed at Subculture Studios in Mumbai captures the creative process behind the track. The campaign will culminate in an event at Iron Buzz Tattoo Studio, where the track and documentary will be premiered. Superkicks has previously supported emerging music talent and aims to use *Air.Wav* to deepen its role in promoting cultural movements tied to its brand ethos. The track will be released on 26 March 2025 across streaming platforms and will also feature behind-the-scenes content and fan engagement opportunities.

Pizza Hut launches Juicylicious campaign

Pizza Hut India has launched a new campaign, Juicylicious, to introduce its 'Juicylicious Pizza' range. This range, according to Pizza Hut, aims to solve what it describes as the 'dry pizza' problem. The promotional film captures the contrast between lacklustre pizzas and the brand’s new range with marinated toppings and Indian-inspired sauces. The Juicylicious range includes paneer and chicken pizzas paired with three sauces: Kadhai, Royal Spice, and Southern Chilli. Each pizza features 100% mozzarella on a baked crust. The campaign is currently being promoted across TV, print, digital, and outdoor platforms, and is running throughout the IPL season in partnership with Sports Tak. The campaign film portrays an office lunch scene that shifts from a dull pizza moment to a more celebratory setting inside a Pizza Hut outlet, showcasing the new product. The ad concludes with the line 'Why not Pizza Hut?', urging consumers to upgrade their pizza experience. Pizza Hut has also added 16 new menu items, including garlic bread, chicken wings, and Melts, available in the same three regional flavours. The Juicylicious pizzas start at INR 249 and include a free Pepsi on dine-in or takeaway. The full range is available across all 890+ Pizza Hut locations in India for dine-in, delivery, and takeaway.

ABBY Awards 2025 campaign highlights global collaboration

The Advertising Club has launched its campaign for the 2025 ABBY Awards, highlighting its ongoing partnership with global creative platform The One Show. The campaign uses Bollywood-inspired headlines to connect with the Indian advertising industry’s cultural roots. The creative direction focuses on storytelling’s influence in both cinema and advertising. Through this campaign, The Ad Club aims to reinforce the ABBY Awards’ relevance in a global context by aligning judging criteria with international standards. The ABBY Awards are positioned as a gateway for Indian work to gain visibility and recognition on global stages. The campaign seeks to broaden the appeal of the awards while reaffirming their local cultural resonance. The Advertising Club, founded in 1954, continues to promote professional standards in Indian advertising through awards, events, training programmes, and industry publications.

Halder Venture marks centenary with ad film

Halder Venture Limited has released a campaign film titled 'The Mill' as part of its centenary reflections, chronicling 100 years of operations in the parboiled rice and edible oil manufacturing industry. The film traces the company’s growth from a small mill founded in 1924 to its present global presence across 17 countries. Directed by Arindam Dey and Debangshu Mitter, 'The Mill' uses archival footage, reenactments, and personal narratives to document the company’s development and its role in supporting local communities. The film highlights the expansion of operations to processing 400 metric tonnes of rice daily and exporting 100,000 metric tonnes annually. Headquartered in West Bengal, Halder Venture operates in West Africa, Southeast Asia, and Russia. Its products include parboiled rice, white rice, and edible oils under brands such as Bhojmoti, Bhoj, Hira, Tumi, Diva, Odaana, and Omaana. The campaign film is available on YouTube.

Paisabazaar promotes credit awareness via matrimonial ad 

Paisabazaar has launched a new credit awareness campaign by placing an ad in the matrimonial section of a national newspaper. The ad encourages couples to consider each other’s credit scores before marriage, highlighting the importance of financial compatibility in long-term relationships. The campaign aligns with Paisabazaar’s brand purpose, ‘Har Sapna Hoga Sach’, and uses a familiar cultural context to initiate discussions around credit health. The message advocates for transparency and financial planning as essential components of modern relationships. Over the years, Paisabazaar has used humour and unconventional formats to spread financial literacy. From viral videos to satirical content, the brand has aimed to simplify personal finance topics and reach a broader audience across India. Paisabazaar operates a marketplace for consumer credit and free credit scores. It receives nearly 20 lakh monthly enquiries from over 1,000 cities and has served over five crore users to date. Its has partnered with over 60 banks, NBFCs, and fintech companies.

Imfresh launches summer campaign

Imfresh has launched its summer campaign, #StayFreshAllOver, to promote its whole-body deodorant cream and build community engagement around personal freshness. The brand is encouraging users to share their freshness experiences on social media platforms including Instagram and Facebook. The campaign includes a user-generated content challenge, where customers can post stories, reels, or images showcasing how they use the product and where they carry it. Selected entries will be reposted by the brand, and two winners will receive product hampers. As part of the promotional effort, Imfresh is offering discounts of up to 50% on selected products and a free ice roller upon the purchase of its deodorant cream. The product is designed for full-body use, including areas like feet, thighs, underarms, and other sweat-prone zones, promising over eight hours of odour control. Founded in 2024, Imfresh focuses on science-backed hygiene and inclusive personal care for Indian consumers.

Wellbeing Nutrition campaign headlines Sharvari

Wellbeing Nutrition has launched a new campaign titled 'Beauty from Within' featuring Bollywood actor Sharvari as its brand ambassador. The campaign underscores the link between internal wellness and external beauty, responding to a broader shift in consumer interest toward authenticity and self-care in personal care brands. The campaign film promotes the idea that beauty begins with core wellness practices and scientifically formulated supplements. It comes at a time when the India Collagen Market is projected to grow at a compound annual rate of 7.62% from 2025 to 2030, indicating rising consumer demand for clinically backed, high-quality wellness products. Wellbeing Nutrition’s offerings include Pure Korean Marine Collagen Peptides, which feature low molecular weight for increased absorption. Each serving includes 8 grams of Type 1 and 3 collagen and is fortified with hyaluronic acid, biotin, zinc, and vitamins C and E. The product line aims to support skin, hair, and nail health from within. Founded in 2019, Wellbeing Nutrition's products include melt-in-your-mouth strips for sleep, hair, and eye health, and slow-release capsules for magnesium and multivitamins. The company raised $10 million in a Series B round led by Hindustan Unilever Ltd and Fireside Ventures.

Union Mutual Fund marks India's equity markets as attractive

Union Mutual Fund has upgraded Indian equity markets to the 'Attractive Zone' in its latest *State of the Market* report, moving them out of the Fair and Moderately Expensive zones where they were for much of 2024. The upgrade is part of the firm’s Fair Value Spectrum framework, which guides investor positioning. The fund house cites healthy corporate and banking balance sheets, the potential for demand revival through tax relief and welfare schemes, and an anticipated new private capex cycle as key drivers of this improved outlook. While short-term geopolitical and trade-related risks remain, Union Mutual Fund sees India’s long-term economic fundamentals as strong. In parallel with the upgraded outlook, Union Mutual Fund has launched a new SIP campaign titled 'Badhna Hai Toh Lagey Raho, SIP Karo' (If you want to grow, invest in SIP). The campaign encourages long-term, disciplined investment amid market volatility and aims to build investor awareness around consistent wealth creation. The revised income tax regime effective from April 1, 2025, exempts individuals earning up to INR 12 lakhs annually from tax liability. This development is expected to boost disposable incomes and encourage investment through Systematic Investment Plans. Union Mutual Fund projects that monthly SIP inflows across the industry may rise to INR 40,000 crore over the next 18 to 24 months, driven by higher savings potential and growing awareness of long-term financial planning.

DriveU campaign targets drunk driving risks

DriveU has launched a street-level awareness campaign in Bengaluru to highlight the dangers of drunk driving. The campaign features a visibly damaged vehicle mounted on a flatbed truck, symbolising the real-life consequences of impaired driving. The installation travelled over 200 kilometres through high-traffic areas and will move to Hyderabad next. The initiative aims to raise awareness by using public spaces as a medium for direct engagement. DriveU’s team distributed information materials, interacted with bystanders, and captured on-ground reactions for digital amplification. This campaign builds on DriveU’s broader mission to promote road safety and responsible driving behaviour. The mobile installation is accompanied by educational outreach designed to create lasting impressions on urban audiences. DriveU is a mobility platform that offers on-demand driver services across major Indian cities. The campaign serves to remind vehicle owners of safer alternatives to driving under the influence, including hiring professional drivers via the DriveU app. India records thousands of road fatalities each year due to drunk driving. With this campaign, DriveU seeks to contribute to behavioural change through visual storytelling and community engagement. The Bengaluru leg of the campaign concluded on a busy stretch at Church Street and the campaign continues next in Hyderabad.

Fibe launches fraud awareness campaign

Fibe has launched a ChatGPT-powered fraud awareness campaign aimed at helping Indian users identify and prevent digital scams. The campaign recorded 2,876 chat interactions and 27,540 clicks across platforms within two weeks. India recorded a 27% rise in bank frauds in 2024, according to RBI data, with cases totalling INR 21,367 crore and cyber fraud losses surpassing INR 1.7 billion. In response, Fibe’s campaign used AI-generated gamified content tailored to user behaviour and risk profiles. Developed in-house, the campaign delivers customised messaging based on AI-driven insights and engagement metrics. The company will also leverage LinkedIn for reach through leadership posts. The campaign has already reached over one-lakh people on YouTube and LinkedIn. Fibe provides lending products such as cash loans, long-term personal loans, and credit cards through partnerships. It has disbursed over INR 26,000 crore in loans and is rated A- by CARE Ratings.

CeraVe rolls out ‘Derm On-The-Go’ consultations

Skincare brand CeraVe has launched a new initiative, ‘Derm On-The-Go’, to offer free dermatologist consultations to over 6,000 Indian consumers in colleges and corporate locations across multiple cities. The programme includes one-on-one sessions with dermatologists, educational kiosks, and interactive activities in Mumbai, Delhi, and Bengaluru. It began with mobile buses and kiosks on college campuses and has so far conducted over 1,500 consultations with a total footfall of more than 15,000. The initiative targets students and young professionals, aiming to provide accessible dermatological advice and debunk misinformation about skincare. The campaign also features digital outreach through Instagram and YouTube, where skincare professionals offer verified information and guidance. CeraVe plans to scale the programme nationwide, expanding into high-traffic public areas and workplaces in additional cities. The brand entered India in 2023 and offers dermatologist-developed products such as cleansers, moisturisers, and treatments.

Crompton launches summer air cooler campaign

Crompton Greaves Consumer Electricals Ltd has launched a summer campaign promoting its air coolers under the tagline ‘Aankh Band Karke Le Lo’ (Buy it with your eyes closed). The campaign highlights product reliability and performance during high-temperature months. With temperatures expected to remain above normal across India, Crompton is positioning its air coolers as durable and efficient solutions. The campaign draws on the brand’s legacy in fans and residential pumps to underline product trustworthiness. A new film shows consumers choosing Crompton products with eyes closed, symbolising blind trust. The narrative emphasises the brand’s history and consistent delivery of cooling products over decades. The campaign will run across television, digital, print, cinema, and outdoor platforms as part of Crompton’s 360-degree summer marketing strategy.

Gargi launches jewellery apology campaign

Gargi by PN Gadgil & Sons has launched a campaign titled, ‘The Ultimate Cheat Code’, positioning its jewellery as a gifting solution for minor personal slip-ups. The campaign targets consumers looking to apologise or make amends with a thoughtful gift. The digital campaign features a series of short films portraying everyday scenarios where jewellery is presented as a resolution for forgotten anniversaries, borrowed belongings, or missed calls. The films are being promoted across YouTube, Instagram, Facebook, and regional television. The campaign is active in multiple cities including Pune, Delhi, Nagpur, Thane, and Indore. The brand is also promoting it in theatres and is expanding its physical retail footprint. Gargi offers accessible fashion jewellery and has expanded distribution to over 4,000 PIN codes in India.

Pepe Jeans summer line campaign features Kriti Sanon

Pepe Jeans London has unveiled its Summer 2025 collection, drawing inspiration from classic British collegiate cities. The campaign, titled ‘Very Summer, Very Pepe’, promotes cream and white denim as key seasonal pieces. The collection features tencel shirts, striped knitwear, and college-inspired casualwear such as linen shirts, lightweight jackets, and polos for both men and women. The aim is to offer versatile pieces suitable for warmer months while maintaining a connection to the brand’s British heritage. The campaign stars global brand ambassador Kriti Sanon alongside Canadian model Simon Nessman. The visuals were shot in settings that reflect the UK’s academic architecture and historical charm. Pepe Jeans positions itself at the intersection of denim fashion and lifestyle, with an emphasis on blending timeless style and seasonal relevance.