Brand ambassador round-up: Week of 9 October

Vidit Gujrathi for Ambit

Ambit has announced the appointment of Grandmaster (GM) Vidit Gujrathi as its brand ambassador. Ambit is also looking to help develop the game of chess by entering strategic alliances. According to Ambit, Gujrathi stands for excellence, accountability and integrity that aligns perfectly with Ambit.

Khushi Kapoor is the first Indian face of Sol de Janeiro

Sol de Janeiro has introduced actor, Khushi Kapoor as its very first brand ambassador for India. This partnership marks a significant milestone for the Brazilian Beauty brand as it strengthens its presence in the Indian beauty market through its strategic partnership with Nykaa. Kapoor embodies the essence of Sol de Janeiro – embracing individuality and embodying the spirit of unapologetic self-expression, the brand stated in its release.

Kareena Kapoor Khan for Goibibo

Goibibo has announced the appointment of actor Kareena Kapoor as brand ambassador. To highlight this association, the brand will roll out a campaign ‘Hotels aise on Goibibo, full marks by Bebo’ (Hotels like Goibibo, full marks by Bebo).

Varun Dhawan is now the face of Pedigree

Pedigree India has announced the appointment of actor Varun Dhawan as brand ambassador. To highlight this association with Dhawan, the brand has rolled out a campaign conceptualised by 22feet Tribal Worldwide. Through this partnership and film, the brand aims to educate pet parents about the significance of nutrition for their pets.