Adventures of Baldy and Beardy
Baldy and Beardy, an advertising duo that comprises a writer who is sarcastic and brave on social media, and his partner, a gifted artist, continue sharing their adventures with Campaign India
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Era of mediocre content to end soon, says Sony ...
Asia Video Industry Association (AVIA) organises 'Future of Video India 2025' conference to discuss issues regarding content creation, distribution, monetisation, and regulations.
Are brands right to allow machines to handle ...
While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.
History of GroupM 2003-2025: The world's largest ...
Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
Google introduces AI Max to search campaigns
Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.