Rado unites Katrina Kaif, Hrithik Roshan in new campaign

Swiss watchmaker Rado has unveiled a new campaign featuring its global ambassadors Katrina Kaif and Hrithik Roshan, presenting a visual narrative built around contrast, balance and connection. The campaign marks the second collaboration between the brand and the two actors and focuses on the idea of distinct worlds drawn together by a unifying force.

The creative centres on two parallel yet opposing environments that reflect the personal sensibilities and artistic identities of Kaif and Roshan. Each setting has been designed to express a different energy, while maintaining a shared visual language rooted in precision and form. The campaign positions Rado’s anchor emblem as the connecting element that brings these contrasting paths together.

 

 

 

 

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Kaif is depicted in an architectural environment defined by curves, light and suspended structures. The setting features a series of airy arches layered with white and beige veils, creating a sense of openness and fluidity. The space reflects clarity, restraint and balance, aligning with Kaif’s screen presence and public persona. She is shown wearing the Centrix Diamonds, a model that emphasises refinement and symmetry. The watch integrates seamlessly into the environment, with its detailing echoing the softness and tonal consistency of the surroundings.

In contrast, Roshan is placed within a rugged and elemental landscape shaped by volcanic rock formations. The environment appears raw and textured, suggesting endurance, movement and exploration. This setting mirrors Roshan’s association with strength and physicality, while also referencing a journey shaped by time and experience. He wears the Captain Cook High-Tech Ceramic Chronograph, a watch designed with durability and performance in mind. Its structure and materials complement the intensity of the landscape and reinforce the narrative of resilience.

Initially, the campaign presents these two worlds as separate and self-contained, moving alongside each other without interaction. The point of convergence is the Rado anchor, which functions as both a visual and conceptual motif. Featured across all Rado automatic watches, the anchor represents consistency, reliability and precision. Within the campaign narrative, it becomes the central element that draws the two protagonists together and establishes a shared space.

The meeting of Kaif and Roshan is framed as symbolic rather than literal. It reflects the alignment of different energies and perspectives within a single environment shaped by motion and balance. The campaign suggests that contrast does not imply division, but can instead create harmony when guided by a common reference point.

Through this campaign, Rado reinforces its brand philosophy that watches are not only instruments of timekeeping but also companions in individual journeys. Whether expressed through lightness or strength, structure or fluidity, the campaign positions Rado timepieces as elements that support personal expression while enabling connection across differing paths.