Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Usha International has handed over its media duties to ZenithOptimedia following a two-way pitch, which saw the Publicis-owned agency snaring the account from the incumbent Lodestar Universal.The account size is estimated to be Rs 30 crore, mostly to be spent on mass media.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
StayVista has introduced Gram’s, a design-led lifestyle hotel concept built around nostalgia, community and contemporary travel preferences.
The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.
To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.
Why brands must stop performing for algorithms and start speaking to humans again