ZenithOptimedia India has been appointed to handle media planning and buying duties for Best Foods Limited. The business was won through a competitive pitch amongst the top four media buying agencies in New Delhi. Best Foods is reportedly one of the largest rice producers, engaged in supply and trade rice as well as health and wellness products.
Confirming the agency’s appointment, Dr Aayushman Gupta, business director, Best Foods said, “We are delighted to have ZenithOptimedia as our media partners for our India launch. It is their deep understanding on launching brands in India and their holistic approach to reaching all consumer touchpoints that helped us decide on ZO.”
“As traditional Indian companies expand their market base to an evolved consumer, in an over-cluttered marketplace, it becomes imperative to communicate through effective communication mediums. Our neutral touch point approach will help optimise the best marketing mix for the launch. We are very excited to work on yet another launch in India and are confident of achieving the desired ROI,” added Satyajit Sen, chief executive officer, ZenithOptimedia India.