ZenithOptimedia India has announced its appointment as media partner for Honda Siel Cars India (a joint venture between Honda Motor Co Ltd, Japan and Siel Ltd, India).
Confirming the appointment, Anita Sharma, assistant vice president, marketing communications, Honda Siel Cars India Ltd said, “We selected Zenith Optimedia because of their in-depth knowledge of the automobile industry and the current competitive environment. Their scientific and process-led planning with the help of tools such as Touchpoint and portfolio analysis were the main factors for Honda choosing them as their media partners.”
“ZenithOptimedia Group is delighted to have this opportunity to work with Honda and be a partner in their success. We are committed to providing the best ROI to Honda creating solutions that stand out on media -effectiveness, media efficiency and media leadership,” added Satyajit Sen, CEO, ZenithOptimedia India.
For the record, creative business of Honda is divided between Ogilvy India, Grey and Dentsu.