ZenithOptimedia bags Unitech Wireless’ media duties

Unitech Wireless has brought ZenithOptimedia on board as its media partner to support the launch and roll-out of Unitech Wireless’s telecom services across India. The agency bagged the account following a multi-agency pitch.

“For a service that’s underpinned on the individuality of each customer, reaching them in a manner that is unique and precise would be crucial. ZenithOptimedia understood our approach, and the challenge, and impressed us with their innovations to do this effectively and efficiently. I believe we have the right partner to make our brand a success,” said David Meneghello, executive vice-president, marketing, Unitech Wireless.

The Unitech Wireless account will be led by Navin Khemka, senior VP, ZenithOptimedia.

“These are exciting times as India is witnessing phenomenal growth in the area of technology and communication and Unitech Wireless has a thought-provoking and progressive communication agenda that completely integrates several opportunities offered by today’s media environment. The ZO team is extremely proud to be partnering in this path breaking process”, said Ambika Srivastava , CEO, ZenithOptimedia.

The launch media campaigns will mirror Unitech Wireless’ rollout plans; advertising will break circle by circle and the national campaign will co-incide with national service availability.