Zee Entertainment Enterprises Limited (ZEEL) announced the appointment of Rajesh Iyer as ‘business head - new initiatives/Hindi broadcast’. He moves from Viacom18’s Hindi GEC Colors and started off at ZEEL on 19 March 2014. At ZEEL, he will report to Bharat Ranga, chief content and creative officer.
On the appointment Ranga said, “Rajesh is a superior talent with marketeering approach and consumer focus. We are delighted to have him on board to create some thrilling benchmarks in our industry. ZEE family welcomes Rajesh and wishes him all the success.”
Iyer added, “I have always admired the ZEE Group, who have been pioneers in the satellite and broadcast space. To be a part of this ever-growing dynamic industry is going to be challenging and I look forward to developing and strengthening the brand.”
Rajesh has spent over 13 years in advertising and media. Prior to joining Colors, he has worked with Star India, Ambience Publicis and Ogilvy & Mather.