Zee Digital is now IndiaDotcom Digital

With the rebrand it aims to build a tech-centric organisation

Nov 03, 2022 10:18:00 AM | Article | Campaign India Team Share - Share to Facebook

Zee Digital has rebranded itself to IndiaDotcom Digital. 
 
With this reformed identity, the digital platform has rolled out a new logo and a short video on social media. 
 
IDPL looks forward to converting itself into a technology-centric organisation by investing in high-end technology, encouraging product talent and aiming to boost its entrepreneurial spirit. 
 
For this re-launch, the media company has implemented technologies such as artificial intelligence and machine learning. 
 
Devadas Krishnan, CEO, IDPL, said, “The new avatar of IDPL is a step forward towards encouraging innovation and adopting a tech-driven approach as per the market demand of the present day and age. As a brand, we are fast-paced, and encourage our employees to upskill and enhance their knowledge through an in-depth understanding of how content is consumed by our viewers/ readers. We look forward to attracting the best tech, product, and marketing talent in the industry.”