Your weekend reading list

This week, we checked with Ogilvy’s Kawal Shoor on his choice of weekend reading

Your weekend reading list

Kawal Shoor, head of planning, Ogilvy & Mather shares what he read over the past few weekends:

“I read to enjoy and relax from work. I do not read management books, but love reading fiction novels and read about different characters and stories. I just finished reading Stieg Larsson's trilogy, popularly known as the Millenium Series (comprises of The Girl with the Dragon Tattoo, The Girl Who Played with Fire and The Girl Who Kicked the Hornets' Nest) over the past three weekends. The characters seem dysfunctional, but dig deeper and you see how unversal they are. I love detective fiction. And anyway, aren't business books often fictional?” 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

12 hours ago

Media fragmentation: The unfair opportunity ...

What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.

13 hours ago

Media’s year of reset and recalibration

In 2026, the real shift in media will not be about platforms, channels or formats, but how attention is engineered and measured.

14 hours ago

Shark Tank India returns to television, chasing ...

Season five’s TV comeback underscores that reaching its next growth phase will depend on advertisers evolving with audiences, not slicing them into narrow demographics.

15 hours ago

The 2025 Wrap: Top M&A deals

Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.