Your weekend reading list

D Ramakrishna from Cartwheel Creative Consultancy shares his picks for weekend reading

Your weekend reading list

This week D Ramakrishna, founder Cartwheel Creative Consultancy recommends two books that he treasures:


Here are my picks. They can easily be finished in two visits to the loo or even one longish visit. Both are by by Theodor Geisel, better known as Dr. Seuss, and are from the children's section of a bookstore.

The first is the incredible 'Oh, the places you'll go', a book that my wife gifted me when I started Cartwheel. It's the most appropriate gift that I ever received. Its an amazing narrative about the ups, downs, and inbetweens in the pursuit of a dream. I know that the book has helped keep my chin up even when the world was conspiring to drag it to the ground.

The second is 'On Beyond Zebra', a must read for anyone in any creative business. Actually just make that anyone. Its a whimsical and philosophical book about exploring unchartered territory.

Both the books have the inimitable Seussian verse and the outrageous illustrations that can only come from an untramelled mind. Enjoy them and pass them on. Cheers.

Campaign India

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