Campaign India Team
Feb 26, 2011

Your weekend reading list

Contract Advertising’s Kumar Subramaniam has a couple of recommendations

Your weekend reading list

Kumar Subramaniam, executive vice president, Contract Advertising suggests what you could pick up this weekend:

 

 

I just finished reading Ken Follett’s ‘Fall of the Giants’. A thick door-stopper of a book, it is a racy thriller set around World War 1. While we have read a lot of fiction and non-fiction around WW 2, the first War is a bit more remote. This one helped fill some of that gap in a breezy way. And typically for such books, it has a titillating mix of “assumed facts” thrown into make it eminently readable in a few sittings.

I am currently reading ‘India After Gandhi’ by Ramachandra Guha. It’s a book about our country after independence, and the events and people who shaped us into what we are. As I read the book, I am also immensely thankful that we had some outstanding individuals who steered India from what was deemed to be a set-up for failure, to a country of possibilities. These people (lot of who are pretty much unknown outside academia) and their talent also makes me feel quite despondent at our current lot of leaders.

Source:
Campaign India

Related Articles

Just Published

1 day ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

1 day ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

1 day ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

1 day ago

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.