Triton Communications has created three new TVCs in a new campaign for Yes Bank. The timing of the new campaign is in line with the bank's aggressive growth plan, which looks to target a broader base of individual and SME customers.
Commenting on the new TVCs, Anindya Datta, president and CMO, Yes Bank, said, " We wanted to create a campaign that transforms the brand YES into a consumer centric brand and create a campaign that is unique to brand YES and its attributes of positivity, affirmation and appreciation. We wanted the ads to cater to everybody, hence we came up with three different ads. A host of marketing, product/ technology, CSR and innovation led initiatives are being championed by Yes Bank."
Renton D'Souza, NCD, Triton, said on the campaign, "In everyone's life, there is a Yes moment that changes it... forever. Deep within, every human being seeks acceptance, affirmation and appreciation. A single 'Yes' addresses and fulfils this very need. It inspires confidence. It infuses positivity. It changes your life. This insight forms the core of the Yes philosophy. YES BANK embodies this philosophy of Yes, and endeavours to recreate the feeling of the powerful Yes moment for the customer over and over again, with every interaction."
WATCH TVCs here
Agency: Triton Communicatio
Marketing: Anindya Datta (chief marketing officer), Shajai Jacob ( Deputy CMO), Rajat Mehta ( VP Marketing)
National Creative Director- Renton D’Sousa
Executive Director ( Mumbai/ Pune) - Pankaj Arora
Creative - Ashish Verma, Ruchika Parab, Vinayak Pattar, Atul Purohit
Client Servicing – Virendra Saini ( Sr. VP), Rakesh Ramchandani
Production House- Aum Sai Productions
Director- Raju Desai