Year-ender 2022: Humour eases tension - Abhishek Karnani

Campaign India ends the year by asking the industry what they don't want to see next year, the most-used jargon, the best piece of work from 2022, how they maintained a work-life balance, and more...

Dec 30, 2022 09:03:00 AM | Article | Campaign India Team

Like every year, Campaign India is celebrating the last month of the year by engaging with industry leaders and asking them about the year gone by.

 

This is what, Abhishek Karnani, director, The Free Press Journal, had to say:

 

What do you not want to see in advertising next year?

 

More focus on inclusion, this includes reduction in inequality, gender parity and living together harmoniously irrespective of race, colour and creed. 

 

Looking at the humorous side of life. Humour eases tension. 

 

Your favourite ad campaign from 2022?

 

Cadbury Celebration (Good Luck Girls).

A learning from this year?

 

Never put all your eggs in one basket – look how top favourites like crypto, US Dollar, British Pound, oil and other commodities have tumbled. 

 

Were you able to maintain your work-life balance this year? If yes, how? If not, how do you plan to correct it next year?

 

To a great extent, yes, by focusing on inner peace.