Campaign India Team
Aug 29, 2019

Free Press Journal celebrates National Sports Day by becoming Free Sports Journal

Part of the publication's strategy to embrace 'change'

Free Press Journal celebrates National Sports Day by becoming Free Sports Journal
Free Press Journal has changed its masthead to Free Sports Journal to celebrate National Sports Day. The change is part of the publication's strategy to 'play its part in changing India for the better'. 
 
The Free Press Journal will be changing its masthead in the future too to draw the nation’s attention to issues that truly deserve to be addressed. 
 
Taproot Dentsu conceptualised this change.
 
Abhishek Karnani, director, Free Press Journal, said, “Print has the potential to be an innovative and exciting medium. We, as a publication, are always on the lookout for bold, progressive, cutting-edge innovations and ideas that prove that statement to be true. And that allows us to stay relevant to our new-age audience. The Free Press Journal has constantly addressed social issues, through its fair and fearless reportage. But this idea allowed us to go beyond, to champion change. By changing our masthead to reflect the issue, we are reflecting upon and dedicating two full pages to amplify it. We will be taking this idea forward through the year, shining the spotlight on multiple issues – like access to education, healthcare, safety, etc., on relevant national and international days.” 
 
Santosh Padhi, CCO and co-founder, Taproot Dentsu, added, “A simple yet brave idea is what we had. One that was born out of the name of the newspaper itself – Free Press. We live in an era where less is more. I’m delighted that this new-age approach was liked the minute it was presented. And even more delighted that this won’t be a one-off – we’ll be running this campaign through the year, highlighting national issues on relevant days.”
 
Source:
Campaign India

Related Articles

Just Published

Premium
Spikes Asia 2019: A peek into the brand experience and activation awards
Premium
2 hours ago

Spikes Asia 2019: A peek into the brand experience ...

A jury member spills on the high-quality brand experience entries this year.

Premium
Kotak's Jasneet Bachal moves to Yes Bank
Premium
2 hours ago

Kotak's Jasneet Bachal moves to Yes Bank

She will head marketing for the bank

Premium
Rishabha Nayyar joins 82.5 Communications as national strategy lead
Premium
Wellness Forever awards creative mandate to Underdog
Premium
19 hours ago

Wellness Forever awards creative mandate to Underdog

The account was won post a multi-agency pitch