Year-ender 2021: ' Traditional retail will be back with a vengeance' – Ninad Umargekar

We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come

Dec 28, 2021 03:27:00 AM | Article | Campaign India Team

Campaign India is ending the year by asking industry leaders about what this year taught them and an outrageous prediction for 2022.

Here's what Ninad Umargekar, chief marketing strategist, JG Hosiery, had to say:

Your stand-out moment or learning from 2021?

Creating conversations via communication, advertising or even an act is highly overrated in today’s world of marketing. Conversations die down or get replaced within 4-5 days time. Instead, invest in a great product. It’s the most long-lasting conversation a marketer can ever create.

An outrageous prediction for 2022?

Traditional retail will be back with a vengeance. Shops, restaurants, cinemas, etc will grow at a faster clip than ever before in spite of ecommerce, cloud kitchens and OTT platforms.