10 months ago| article
We ask industry leaders for their learnings from 2021, and an outrageous prediction for the year to come
Dec 28, 2021 03:27:00 AM | Article | Campaign India Team Share -
Creating conversations via communication, advertising or even an act is highly overrated in today’s world of marketing. Conversations die down or get replaced within 4-5 days time. Instead, invest in a great product. It’s the most long-lasting conversation a marketer can ever create.
An outrageous prediction for 2022?
Traditional retail will be back with a vengeance. Shops, restaurants, cinemas, etc will grow at a faster clip than ever before in spite of ecommerce, cloud kitchens and OTT platforms.
Year-ender 2021: 'Bravo advertising industry India' – Piyush Pandey
Year-ender 2021: 'TV and digital will grow and content will glow' – Megha Tata
Year-ender 2021: 'We will start going to space for a day trip' – Malaika Arora
Year-ender 2021: Swati Bhattacharya on the one thing that will drop from case videos
Year-ender 2021: 'We will see whacky, fun, bizarre humour again' – Prasoon Joshi
Year-ender 2021: 'AI solutions will start becoming mainstream in 2022' – Apurva Chamaria
Year-ender 2021: 'We have done magnificently well to bounce back as an industry' – Rana Barua
Year-ender 2021: 'I have improved my social media presence considerably' – Hrishikesh Kannan
Year-ender 2021: ‘We shall see a Metaverse radio world’- Abraham Thomas
Year-ender 2021: 'This year has memories that I will always learn and lean back on' – Babita Baruah
Year-ender 2021: 'We will have to prove our worth to the planet' – Poran Malani
Year-ender 2021: 'Believe in people, their resilience and their creativity' – Gautham Narayanan
Year-ender 2021: ‘We aimed at bringing about a change in attitude towards vaccine hesitancy’ - Prathyusha Agarwal
Year-ender 2021: 'Hopefully, the only mask we will need to know of, is the one you wear to a masquerade party' - Anil Nair
Year-ender 2021: 'Policymakers will take note of long-pending requests from the radio industry'- Nisha Narayanan
Year-ender 2021: 'The relationship between real and virtual is growing more complex' – Titus Upputuru