Digital
Campaign India Team
May 16, 2008

Yahoo! India launches a new search marketing platform

Yahoo! India has launched a new Yahoo! Search Marketing (YSM) platform. The new platform will enable the advertisers to do more with their campaigns and gain a higher return on their investments by targeting relevant customers.The platform includes various features like a new ad ranking model, ad testing and enhanced conversion tracking, goal-based campaign optimization and an easy-to-use control panel.

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