GroupM's programmatic arm, Xaxis, has announced the launch of its programmatic creative services solution, Xaxis Creative Studios (XCS), in India.
XCS has full-service in-house creative capability with a team of designers, producers, developers, and animators. The idea for XCS is to help clients develop and deliver relevant, engaging creative executions to drive programmatic performance and insights. The XCS team looks to enhance the impact of creative content by reimagining and reassembling existing assets into new formats.
Rita Sahajpaul, national head - product and marketing science, Xaxis India, said, “With the launch of Xaxis Creative Studios, Xaxis will be able to provide last-mile services to the clients and address a gap in the market in integrating creatives and media for digital ads. Digital media can be quite cluttered, and our focus is to bring innovative and engaging creative solutions which allow the brand messaging to stand-out and be effective in reaching the right audience."
She added, “The coordination of agencies, creatives, data and programmatic strategists is essential in exploring the diversity of the digital media to help companies boost brand awareness. Xaxis Creative Studios has been helping clients in Asia Pacific, North and Latin America drive meaningful creative impact with its suite of cross-channel solutions. We hope to bring the same capabilities to the Indian market to solve our clients' unique business challenges and needs."
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