Campaign India Team
Aug 11, 2009

World Gold Council appoints Mudra

Mudra has bagged the creative duties for World Gold Council (WGC). The size of the account is approximately Rs. 5 - 6 crores. The agency won the business post a multi-agency pitch that also saw the participation from agencies such as Saatchi & Saatchi, Lowe and JWT, among others.

World Gold Council appoints Mudra
Mudra has bagged the creative duties for World Gold Council (WGC). The size of the account is approximately Rs. 5 - 6 crores. The agency won the business post a multi-agency pitch that also saw the participation from agencies such as Saatchi & Saatchi, Lowe and JWT, among others.

Confirming the win to Campaign India, Bobby Pawar, chief creative officer, Mudra said, "We're looking forward to working on a lot of cool stuff for World Gold Council. We're currently working on a tactical campaign for the brand, which should break sometime soon."

Mudra now joins World Gold Council's roster of agencies that includes O&M and BBH India. Pawar said that the forthcoming campaign is a 360 degree initiative that includes TV, print, outdoor, radio, in-store advertising and digital.
 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

3 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.