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According to Nielsen's bi-annual Global Online Consumer Opinion Survey conducted across 51 countries worldwide, maintaining work/life balance is the biggest concern for 20 percent Indians. World over, the state of economy is the chief concern for consumers, but for Indians it is the second biggest concern with 13 percent respondents voting for it.
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The indigenous fashion brand taps rising cultural confidence as India’s youth weigh local design, digital discovery, and lifestyle ambition in an increasingly competitive market.
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